5 Reasons Why You Should Start a Blog

Ivan Dimitrijevic
4 min readFeb 9, 2016

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We all have something to say, and we want our voices to be heard. Instead of Facebook statuses or Twitter updates, try to put your ideas into words and write a detailed post on the topic you are interested in. Writing a blog can only help you in both your private and business life, and it’s easy to get started. Let’s go through the five most important reasons to start your blog, and the rest is up to you.

1. Blog are new business cards

If you run a business, or you are trying to build it, you need to start a blog. Someone probably already told you or you might have read it online, but let’s see why it is good for business. Firstly, you are building a brand and there is no better way to increase your online presence than promoting your expertise and spreading your brand message through writing.

Write about your business, and topics related to your field in order to engage people and gain an initial audience. Once you have developed a strong core of loyal followers, you can work on turning them into repeating customers. As long as you provide content that can’t be found on a thousand similar business sites, you will be considered a trustworthy expert, a breath of fresh air in this era of cheap plagiarism.

2. Personal growth

Writing blogs may sound like only honing your writing skills, however, there is more to it. The first thing you’ll learn is to think clearly. No one teaches us that, but it is the essential part of professional and personal life. While your thoughts are chaotic, blogging will make you put your ideas into clear words and express yourself. This will help you improve your speaking skills, as you will learn to communicate your ideas without making digressions.

Moreover, when you look at your past posts, you will be able to reflect on your past, and approach it critically by looking at both good and bad business moves.

3. It’s easy to make & can make you some money

If you are stuck in a boring routine and you cannot find the time to take up some interesting activity, then the best solution is to start blogging. It is a cheap hobby that provides you with a lot of experience and self-improvement. If you write good content and you build a large audience, you can even monetize your blog and earn a few extra dollars on the side.

Don’t do everything on your own, read how successful bloggers started, and how they benefited from it. Find help on great websites that offer comprehensive guides on starting a blog, such as First Site Guide, which will help develop and grow your online presence. Also, participate in conversations on forums which will help learn a few important things right off the bat, and get in touch with other aspiring bloggers.

4. Becoming an expert

When you are a freelancer or are writing for big popular blogs, you are given the topics you have to write about and have to follow strict guidelines, but when you start your own blog, you can focus on any topic you want. For example, you can choose to write about productivity. By doing thorough research, you will learn a lot, and even eventually become an expert.

It is always best to start writing on a specific topic, and become good at it, than to write on a wide variety of topics like an amateur. Choosing one or two topics will help you attract a more precise target audience, and it can also lead to some new opportunities, maybe even a career change.

5. Boosts your confidence

If you are an introvert who is usually afraid of voicing your ideas and opinions, then blogging will help you learn how to speak up, even if you are wrong. That’s another advantage, as you will learn how to cope with mistakes and realize that they aren’t such a bad experience. All people are afraid of making mistakes, and as soon as you learn how to benefit from your mistakes, you will become successful.

You will certainly get feedback on your blog, which will teach you to take criticism without falling apart. Communicate with your audience, admit your weaknesses and work on them.

All in all, writing a blog is your online and public portfolio, which will provide you with various business opportunities and help you reflect on your career, while allowing you to potentially earn some extra money. If you are in charge of a business, then you definitely need a blog to promote your company and yourself as a professional. On the other hand, if you are looking for a new hobby, this one will help you improve and even profit.

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Ivan Dimitrijevic
Ivan Dimitrijevic

Written by Ivan Dimitrijevic

I help B2B companies in creating high-quality content that drives traffic, engagement, and conversions.

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