Social Media Marketing — The New Age of Advertising

Learning how to properly advertise on social media networks is a must if you want your company to become successful. Staying active and up to date on different channels can increase the number of clients but you need a strategy and clear objectives.

1. Strategic plan and implementation

Not just your business, but also your advertising plan needs to have proper strategy and organization. With a successful strategic plan, the advertising will help you enhance your income and gain more clients. Identify your goals and what are you trying to achieve through advertising. After setting clear goals, you will be able to understand how to utilize social media in order to reach the company’s needs and objectives. Careful planning needs thorough analysis, so always be prepare to change or update the strategy if your plan to encounter difficulties. Using social media for advertising doesn’t just mean to be active on these networks, but also to publish high quality content that your new customers will find useful.

2. Focus on the target group

You need to determine the accurate profile of a potential client. To do so, you will need the help of certain social media platforms that deal with audience targeting. Have an insight into what they like, what they share and learn, where your target groups are most active. Learning the demographics of your target group is highly important in order to concentrate your effort on a specific platform. Another efficient way of targeting your potential clients is by looking into your competitors’ social media networks. Find out which platform they use and why that particular social media network is a good place to advertise your services.

3. Drive more traffic to your website by using social media

If you are experiencing a low amount of traffic on the company’s website, you can use social medias as a powerful tool in order to fix this problem. First of all, include the company’s website on all social media networks you are active on. Share quality and relevant up to date content that will drive potential clients to your website. Be active and always try to reach out to them. Your website should be well designed with proper SEO content if you want to rank your website. A good website always gives the answers to a client’s question and it must be easy to navigate, with clear directions for further enquiry. Another way of keeping your website active is blog writing. Furthermore, these blogs can be shared, posted on various social media networks, which will help you gain more visitors and more new clients.

4. Is it OK to concentrate on just one social media channel?

If your target audience is active on a certain social media network, it would be wise to focus your time and energy on that one. Depending on how big your company is, it is completely normal to concentrate on just one network rather than being scattered all across social media channels. If your target group are teenagers, the best place to find them is on Facebook and on Twitter. Businessmen and professionals can be found on LinkedIn or Google+. Concentrate accordingly, and try to stay active as much as possible since this is the way to present your company in the best possible light.

5. Online interaction is highly important

Chatting with people online will get you closer to your customers and you will earn their trust more easily. Reply to messages and different comments and build a relationship with your potential clients. They will appreciate the effort and maybe recommend you to others. This doesn’t mean that you have to be online 24\7, but take some time on a weekly or daily basis to answer the possible questions or comments.

It doesn’t matter if your company is a startup or an experienced one, you need to be active on social networks. In today’s world, this is the most common way of advertising. With a careful strategic plan and the identification of your target audience, you will enter a world of new possibilities, a world of new opportunities that can enhance the income of your company. Be ready to change as the market changes, but always provide quality services and be ready to meet your clients’ needs. After all, the future of your company depends on them.