Tips for Boosting Sales: Tested Approaches That Work
While marketing approaches are constantly getting more and more sophisticated, the fact is that the consumer society is evolving with them. Furthermore, even if we exclude the well established brands, the competition is fierce and numerous which forces marketers to strive for colossal feats in order to get recognition for the brand they are attempting to promote.
When it comes to sales things are equally, if not more complicated to handle then the chase for brand recognition. These days, the choices laid out before the average consumer are very diverse and it can be hard to reach enough of people, let alone convert them into leads, especially if you are a new brand on the market. We are here to discuss what aspects you need to cover in order to boost your sales.
eCommerce and Online sales
These days, without adding eCommerce aspect to your sales plan, you are missing out on a lot of potential customers. It offers a level of convenience that you just can’t get with traditional sales. The fact is that these days, consumers like to browse products online even when they intend to pick it up in person by going to the shop. By not giving them the opportunity to research and compare your products in the online environment, you are actually losing credibility. Having an online presence is not a plus these days, it is a necessity.
Mobile sales
Ok, obviously your eCommerce website needs to be mobile optimized due to the fact that the amount of people browsing the web using mobile device surpass the PC users. Don’t disregard the power of bored people browsing goods while commuting home from work. Still, this isn’t the only approach you can take. Using apps like WizPay to create QR codes for a fast, easy and wallet free shopping experience. These are just some approaches you can take. Using mobile ads, app ads and similar forms of mobile advertising is considered to be the next big thing in online marketing.
Customers Support
The word of mouth travels fast but thanks to online review sites, comment sections and social media, it is made permanent. Customer support was important in the past but these days, failing to provide a flawless support can leave a permanent mark on your brand’s image. However, the fact that reviews are more or less permanent, it is far easier to spread a good word if you are new in a particular market. Good customer support doesn’t provide just one channel for their customers, it provides all of them. Email support is great for general questions to seal a lead conversion or provide additional support after the purchase.
Providing a phone number through which customer support can be reached is the next aspect of a good customer support. A call centre is used to cover more complex questions like problems with customers using your products, technical questions, in depth inquiries about your sales and so on. Instant chat is a great option for larger online shops because it can resolve complicated issues really quickly and drive leads into the sales funnel faster. Many businesses are afraid of social media because they are afraid that their slips will go public and ruin their reputation. What most of them don’t realize is that these are actually blessings in disguise. If you quickly resolve the issue you actually publicly prove that you are competent and that you care about your customers reinforcing their loyalty. Competence is the key to customer support as well as patience. Not every request for support is going to be reasonable but you need to show all of them the respect they deserve regardless of the request made.
We hope we managed to help you out with these tips. Keep in mind that spreading brand awareness is a big part of whole deal and that it takes time develop a brand name that is universally recognized. Make sure that you have targeted your customers properly because marketing products to the wrong people does nothing else except waste money and time. Good luck with your sales effort!
